In the new information economy, memory institutions (archives, museums and libraries) are inextricably in a process of evolving (DigiCULT Report, p. 90):
- Archives: From ‘storing objects’ to the management of the life cycle of digital/digitised products
- Libraries: From ‘reading room’ to digital information service centre
- Museums: From collections to narrative connections and new experiences
There is no way of turning back the clock on this! As the population adopts digital technologies in every day life, the very pervasiveness of digital media means that to be visible to your audience you must embrace digital technologies and not just for marketing and reaching out. Instead you must welcome them at the heart of your institution or organisation – which is your collection, your content, your narrative. A Digital Archive of some kind must become a fundamental part of who you are and what you do.